One of the questions I get all the time from MSPs is, “Robin, should I charge for IT assessments?” Sometimes they’re called network audits, risk assessments, cybersecurity assessments, whatever it is.

There’s a lot of controversy out there, and there are some people who are saying you absolutely should not do these for free and you should not give them away.

And there are times when that makes sense. But don’t jump to any conclusions… Listen as I let you in on a little secret about offering free assessments!

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